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Microsoft Advertising Blog

POSTS TAGGED WITH "dynamic search ads"

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Consumer behavior shifts for a post-pandemic United States

Consumer behavior has shifted throughout the pandemic. Easing of lockdowns and vaccinations have made Americans excited for “normal” life. Learn what Microsoft Advertising predicts to trend, and the actions advertisers can take to optimize their campaigns.

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Travel searches take off: 4 Travel advertiser tips to use now

Consumer behavior has changed over the past year and is impacting the types of vacations that are planned. Those changes are showing up in our search data as well as in our own research. Get up to speed on new trends shaping the Travel industry.

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Seasons of change spark seasons of search

Learn why you should use Life Moments as a framework to design campaigns that resonate with seasonal searchers. We highlight three examples of these seasons of change: home improvement and relocation, celebrating loved ones, and preparing for a baby.

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