December 01, 2015
How does a cashmere retailer heat up holiday sales? Product Ads: ads that showcase the retailer’s products in a larger format with images, pricing and promotional text. In the latest Bing Ads Customer Success Story, digital marketing agency ECommerce Partners uses Bing Shopping Campaigns to create and manage Product Ads for long-term client White + Warren, a high-end clothing company specializing in cashmere. With Product Ads, ECommerce Partners can give White + Warren a competitive edge...
November 04, 2015
We love our pets. They’re family members, companions and best friends. If they ever get hurt or sick, we vow to do whatever it takes to help them get better. That is until the first bill trickles in, followed by another and another. Thousands of dollars later, with your bank account resembling a ghost town, a sinking feeling starts to build in the pit of your stomach. A decision looms ahead: broken heart or empty wallet? Nick Braun thinks that’s a choice no pet owner should ever have to make....
May 29, 2015
In the last post of this Bing Ads and You series, we discussed how a strong brand could lower the cost of search engine marketing and how to adopt content marketing to promote your brand. Since then, I have read Anders Hjorth’s, “The Missing Link in Digital Marketing,” discussing the challenges to properly credit the efforts across Brand Marketing and Performance Marketing, Anders called out: “When you invest heavily in brand exposure it has an impact on the performance of your conversions. You...
May 04, 2015
We’re excited to see that not only do our Bing Authorized Resellers have success with Bing Ads, but their customers do as well. Here are a few recent studies that highlight how Bing Ads is making a difference in the lives of businesses owners who're trying to affordably increase exposure in the online marketplace. Force Marketing, a direct mail and digital marketing services company for the automotive industry, needed to help its client, Shottenkirk Automotive Group, get more from their search...
April 22, 2015
In the last post in the Bing Ads and You series, we went over collecting audience insights to anchor your marketing plan. Today, we will again leverage MaternaLIFT’s case study to illustrate how to plan a successful search engine marketing (SEM) campaign. Bing Ads teamed up with Kelly Malm, Digital Marketing Strategist and owner of Digital Conflux to develop a campaign proposal for MaternaLIFT. The following insights summarize what we've learned from Kelly while crafting the plan. 1. The...