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POSTS TAGGED WITH "case study"

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The long game of Pay-per-click advertising

Advertisers can see immediate revenue and impact from Search Engine Marketing (SEM), but there are long-term benefits too. Pay-per-click (PPC) ad campaigns can help you generate revenue for reinvestment, increase your website traffic, and build awareness for your brand—both immediately and over time.

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The Art and Science of Search + TV Webcast Q&A

Today we’re answering the questions we received during the The Art and Science of Search + TV webcast, but didn’t have time to answer. This webcast (now available on-demand) explores Microsoft and Bing Ads research and the ways everyone can potentially take advantage of paid search to harness the buzz TV commercials create.

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#BingAdsStories: Motoroso revs up with help from Bing Ads

Bing Ads brings results for small businesses, digital marketing agencies and now: car-lovers. It’s true; the latest Bing Ads Customer Success Story features Motoroso.com CEO and lifelong car enthusiast Alex Littlewood, who has seen “more targeted, more refined, better traffic for a better price” with Bing Ads. The team at Motoroso – a market network where automotive enthusiasts can find ideas, get inspiration and plan their restoration projects and creations – uses tools like Bing Ads Editor to...

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#BingAdsStories: Page Zero Media hits its target CPA

What does a search engine marketing (SEM) agency have in common with Chinese jump rope? Mona Elesseily, a childhood player and innovator of the game, can tell you in our latest Bing Ads Customer Success Story. Mona and Andrew Goodman head up Page Zero Media, a search marketing agency that has been using its pay-per-click expertise to maximize client return on investment for over a decade. In this installment of customer stories, Page Zero Media uses Bing Ads to hit an ambitious...

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Reaching customers in the final weeks of the holiday season

During the final weeks of the holiday season it will be crucial to continue PPC optimizations efforts as well as prep for the time period beyond. Here are a few quick tips as reminder of key tasks to watch throughout the last critical weeks for advertisers selling online: Juggle Budgets Check ad spends regularly to ensure that campaigns are getting as much visibility as possible. In the dimensions tab, use the drop-down to show time by date to see daily spend. By enabling the graph, you can...

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