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Microsoft Advertising Blog

POSTS TAGGED WITH "budgeting"

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How Black Friday and Cyber Monday 2021 were different, and what advertisers can do about it

Black Friday and Cyber Monday 2021 sales dipped both Cyber Week holidays. Emerging trends from pandemic sentiment and the global supply chain shortage have created new opportunities for digital advertisers. Learn key Retail insights and tips to adapt and optimize your search and native campaigns.

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New online search training courses available on Learning Lab

Learning Lab, Microsoft Advertising’s hub for all things learning, has 13 new online on-demand training courses and three learning paths to help you grow your advertising knowledge and optimize your campaign success.

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Video ads and other key product updates for September

Learn about key Microsoft Advertising product updates for September, including two exciting new pilots for the Microsoft Audience Network: video ads, and vertical-based product ads. Find more ways to better empower your relationships with customers.

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How to decide advertising spend for your small business

For any small business, having a strong online presence for your brand is important. With a bit of planning, small business advertising can deliver results, even without a large budget. Learn how to build an advertising budget and generate success.

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