November 16, 2015
The Bing Ads Quality and Risk teams constantly work to maintain and grow a safer network that provides a great user experience and advertiser return on investment (ROI). To accomplish these goals, the Bing Ads Quality and Risk teams do daily reviews of Bing network results -- as well as reviews of the keywords and ads submitted by advertisers -- for compliance with Bing Ads policies. When we notice activity that poses a potential risk and warrants further evaluation, we may disable an...
November 03, 2015
I am happy to announce that the first episode of our new #AskBingAds video series is now live! In this episode, we’ll cover… Setting up your Bing Merchant Center Where to go for small business tips and tricks Whether recently announced extensions will transfer using Google Import How to get started with Remarketing We also have the pleasure of catching up with Jimmy Lin, Product Marketing Manager and expert in all things Universal Event Tracking and Remarketing. Oh, and you’ll also find out what...
August 31, 2015
Attention all in-house SEM professionals, advertising agency employees and mid-size business owners: if you missed us the last time we visited your city, now is the time to reserve your seat at an upcoming Bing Ads Connect event. What is Bing Ads Connect? Bing Ads Connect events are workshop-like meet ups designed to help online marketers learn best practices and optimization strategies to get the best possible return on their Bing Ads investments. Here's a quick synopsis of what to expect at...
July 30, 2015
Back in the day, one of the most popular places for businesses to advertise their products and services in was the phone book. When your potential customers pulled out that big white and yellow book to find the number of the local pizza delivery place, if you owned a restaurant that could be one of those places for them, you needed to make sure you had an ad in there so you'd stand out from the competition. That was then... this is now. The way we look for information on local businesses has...
June 03, 2015
When it comes to account optimizations, there’s no ‘one size fits all’ solution. You often need to use your search experience, knowledge of your business and the advertising objectives to refine your campaign. Here are a couple of methods you can apply to an account review: Account Health Check: This approach focuses on ensuring the core settings and contents of the account are correctly assigned. A health check confirms integrity of targeting, search intent, network distribution, missing...