June 07, 2015
This summer’s release pipeline is heating up with a steady stream of updates right around the corner. In case you missed it, here is a look back at Bing Ads’ spring releases, all of which have been designed for speed, simplicity, and campaign managers on-the-go. Home page gets a major makeover Global | Available in Web UI The fully redesigned Bing Ads Home page gives you a concise view of your account with the information that matters most to you in a single place. You can review the performance...
June 02, 2015
Before jumping right in to explain how the different URLs used in Bing Ads campaigns are reviewed for Bing Ads editorial policy compliance, let's take a minute to define each to ensure we're all on the same page: The display URL is the webpage address that appears within your ad, typically in green text. The destination URL is the address of the webpage that you enter during your campaign set up in Bing Ads that enables you to track performance at the keyword or device level; it is not displayed...
May 19, 2015
In the past, Approved Limited error messaging has been a source of confusion for some advertisers; what does it really mean to say that a given ad's or keyword's delivery status is "Approved Limited"? Approved Limited may actually be good news. It means your item is already approved in at least one of your targeted markets. If you're not already familiar with this Bing Ads policy status, check out David Salper's post, Approved Limited in Bing Ads: The Editor, the UI and You. Why, exactly, does...
May 13, 2015
Over the course of a couple of blog posts, we hope to give you some useful editorial insights that will help you create successful campaigns that fly through the editorial approval process and lead to some great campaign results (and happy searchers too). In this post, I will explain some elements by which advertisers who wish to promote software must comply. 1. Ensure your ads are relevant Both advertisers and consumers benefit when they have positive experiences with Bing Ads. Advertisers can...
April 28, 2015
Following-on from an interesting article dedicated to detailing the nuances of trademark policy, today we’ll focus on R-Links and how this element is critical to the completion of the most detailed review of possible trademark infringements. What is an R-Link? The R-Link is nothing more than the link that helps us to identify in our internal system each specific ad that appears in Bing and Yahoo Search. Why use an R-Link? Like fingerprints to a detective, R-Links are vital for the...