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Microsoft Advertising Blog

POSTS TAGGED WITH "microsoft advertising policies"

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From the Ad Quality Team: Avoiding account closures

The Bing Ads Quality and Risk teams constantly work to maintain and grow a safer network that provides a great user experience and advertiser return on investment (ROI). To accomplish these goals, the Bing Ads Quality and Risk teams do daily reviews of Bing network results -- as well as reviews of the keywords and ads submitted by advertisers -- for compliance with Bing Ads policies. When we notice activity that poses a potential risk and warrants further evaluation, we may disable an...

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Bing Ads trademark policy: Market by market variations

From a network quality perspective, trademark use is one of the most common complaints. There are many excellent blog posts already available on the topic, in particular: What's in a Brand Name? Using Trademarks and Copyrights in Your Advertising provides an informative overview of policy and best practice, from the perspective of an advertiser uploading their advertisements. At the onset, please be advised that it is the advertiser’s responsibility to ensure that the use of keywords and ad...

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Create campaign alerts with new Notify Me Automated Rules

Monitoring your Bing Ads campaigns doesn’t have to be time consuming. Instead of repeatedly checking your campaigns, ad groups, ads, and keywords, use our new ”Notify Me” rules to set up your own custom campaign alerts. This new type of Automated Rule will save you time and effort when staying on top of your latest campaign data. What are Notify Me Rules? Notify Me rules send you emails for campaigns, ad groups, ads, and keywords that match your search criteria. For example, I can set a Notify...

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Bing Ads July Recap: Launches, Updates and Reminders

In case you missed it, here is a summary of products, features and notifications to be aware of as we head toward the Fall lineup. Beta launch: Bing Native Ads (US Only) Bing Native Ads beta has launched in the US on MSN, offering advertisers the ability to target user intent. Bing Native Ads is designed to naturally align with that of the placements in which they appear, ensuring an optimal user experience. For more information and updates, visit the Bing Native Ads page. Now live: Bing...

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One Display URL Domain per Ad Group

Display URL plays a vital role in ad copy, as it signals users on where they’ll get redirected to after clicking. An example of a display URL is “www.Microsoft.com/DynamicsCRM,” marked in green in the below ad copy: Typically, the purpose of an ad group is to bring together related ads and keywords under a common theme and therefore, sharing the same display URL domain for all ads. In our efforts to provide our users with a high quality experience, we’ve decided to enforce an additional check...

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