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Microsoft Advertising Blog

POSTS TAGGED WITH "microsoft advertising policies"

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Support Earth Day with Microsoft and Bing Ads

For Earth Day, Microsoft is exploring how our technologies, platforms and partners can protect biodiversity around the globe. WithBing and Bing Ads we’re taking steps to stop ecommerce growth of illegal wildlife trafficking. We’re excited to continue partnering with WWF and other Coalition members to prevent traffickers from profiting at the expense of some of the most vulnerable species.

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Editorial series: Trademark escalations – How to get an ID link for an ad query

Following-on from an interesting article dedicated to detailing the nuances of trademark policy, today we’ll focus on R-Links and how this element is critical to the completion of the most detailed review of possible trademark infringements. What is an R-Link? The R-Link is nothing more than the link that helps us to identify in our internal system each specific ad that appears in Bing and Yahoo Search. Why use an R-Link? Like fingerprints to a detective, R-Links are vital for the...

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Hiring Someone To Do SEO – What Questions To Ask

Early in my career with Microsoft, I helped run the search engine optimization (SEO) program at MSN. A challenge faced by all businesses at some point is a common one – who to trust. This pops up with almost every facet within an operation in a...

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What’s in a Brand Name? Using Trademarks and Copyrights in Your Advertising

Outside of sales, brand recognition is what every advertiser wants. When customers are searching for your product or service, you want your business to be the first that comes to mind. When it comes to using brand names in your ads or on your...

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Bing Ads Academy – Bing Ads Reports and How to Tailor Them to Your Optimization Needs Part 2

Welcome to second part of our 2-part series on how to tailor the reports in the Bing Ads User Interface to help you to grow your business. If you haven’t seen our first report blog, you can view it here. In this blog we will go over how you can...

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