POSTS TAGGED WITH "microsoft advertising policies"

Search advertising plays a crucial role in the digital economy because almost every consumer decision journey today begins with an online search. It is a win for both advertisers and users as it helps users find information faster by promoting relevant businesses. Despite the positive aspects, like any online marketplace, search advertising is also vulnerable to bad actors. Bad actors create content that violates Bing Ads editorial policies and puts Bing users, good advertisers, and publishers at risk to reel in potential victims. This is nothing new, and we constantly work to mitigate risk associated with new attack vectors targeting different search results.

New updates to the forms of accreditation that Bing Ads will accept for online pharmacies and prescription-only medications in the United States and Canada.

The relevance and quality policy is being updated to include a new system quality policy.

The intellectual property policy is being updated to remove the restriction on the use of trademarks as keywords in Australia, Brazil, France, Italy, New Zealand, Republic of Ireland, United Kingdom, Indonesia and Singapore.

We’ve got your back!! How Bing Ads fought against bad ads in 2016
Advertising provides immense value to users by helping them find information and services quickly while enabling many free online services. Thus, the scope, importance, and reach of online advertising continues to grow at a rapid pace. On the flip side, this also attracts plenty of bad actors who misuse the ecosystem for deceptive purposes ranging from malware downloads, phishing attacks, tech scams, counterfeit goods, adult content, scareware popups and many more – by pushing bad ads in front of users. Attacks via ads are becoming more commonplace, and this is an area that needs continuous vigilance.