POSTS TAGGED WITH "microsoft advertising intelligence"

At Microsoft Advertising, we're committed to delivering accurate and relevant information to our customers and protecting them from low-quality or harmful experiences. With 2021 underway, we share and reflect on security and safety successes in 2020.

Starting this spring, all your manual bidding strategies for search, shopping, and Dynamic Search Ads campaigns will work smarter with Enhanced CPC and other automated bidding strategies. Read more about how automation will help optimize your bids.

Search engine marketing (SEM) can be a beacon of light for your media strategy in the middle of the pandemic mist. Learn how SEM champs are using creative ways to drive search conversions and maximize the return of the entire media mix.

Guide to growth: Reach more shoppers with an inclusive approach

December 07, 2020

6-minute read

MJ DePalmaJulie Wymetalek

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Inclusive audience marketing is understanding with empathy who your customers are and, more importantly, who you might be missing. Ensure you make inclusive marketing part of the core of your strategy using our Marketing with Purpose Playbook.

Guide to growth: Get more volume & reach new audiences efficiently

December 03, 2020

7-minute read

Julie Wymetalek

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Navigating through uncertainty, often with fewer resources, is the new normal. We want to help you chart a path to growth in 2021, so we’re offering four important strategies that will help you recover and thrive.