Skip to main content
Blog

POSTS TAGGED WITH "bidding"

Page 5 of results

Bing Ads Keyword Planner available for FR and DE customers

We are extremely excited to announce that Bing Ads Keyword Planner has been expanded to support more international countries. It’s now available for customers from France and Germany, in addition to customers from the United States, United Kingdom, Canada and Australia. Users can also view the Keyword Planner using their local language in French or German by changing their product language settings in Bing Ads.

Read more

The science of brand bidding: Follow-up and FAQs

The pros and cons of bidding on your own brand terms can keep you running in circles. On one hand, bidding on your own brand terms could be a waste of money if your organic results are showing up anyway. On the other, what do you lose (or, what’s the cost) when you don’t invest in bidding on your brand terms? The data scientists at Bing Ads wanted answers on the brand-term bidding question, so they created tests, conducted the study and compiled the data. Led by Lars Hirsch, our Director of...

Read more