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Microsoft Advertising Blog

POSTS TAGGED WITH "Audience Targeting"

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Introducing Microsoft Advertising’s Performance Max

Microsoft Advertising is committed to helping our clients leverage AI in market-leading ways that save you time and build your business more effectively. This is why we’re introducing Performance Max, a new campaign type that perfects your creative and targeting combinations through automation.

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AI in action: See the future with Predictive Targeting

Predictive Targeting uses data from your existing ads and landing pages, combined with Microsoft’s unique audience intelligence signals to deliver the perfect ad to a relevant audience, driving the best performance for your campaigns.

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