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POSTS TAGGED WITH "account security"

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Ad Quality Year in Review 2016

We’ve got your back!! How Bing Ads fought against bad ads in 2016
Advertising provides immense value to users by helping them find information and services quickly while enabling many free online services. Thus, the scope, importance, and reach of online advertising continues to grow at a rapid pace. On the flip side, this also attracts plenty of bad actors who misuse the ecosystem for deceptive purposes ranging from malware downloads, phishing attacks, tech scams, counterfeit goods, adult content, scareware popups and many more – by pushing bad ads in front of users. Attacks via ads are becoming more commonplace, and this is an area that needs continuous vigilance.

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From the Ad Quality Team: Avoiding account closures

The Bing Ads Quality and Risk teams constantly work to maintain and grow a safer network that provides a great user experience and advertiser return on investment (ROI). To accomplish these goals, the Bing Ads Quality and Risk teams do daily reviews of Bing network results -- as well as reviews of the keywords and ads submitted by advertisers -- for compliance with Bing Ads policies. When we notice activity that poses a potential risk and warrants further evaluation, we may disable an...

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