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Webcast: The Art and Science of Search + Native

Are you looking to increase customer engagement and campaign ROI? With Microsoft Advertising, combining search with native ads can broaden your reach and help you connect with the right customers at the right moment.
Join us for The Art and Science of Search + Native webcast on September 26 at 11 a.m. (PDT) as Katy Tonkin, Head of Media & Digital Customer Acquisition at Microsoft Advertising, Jonathan Lim, Solution Account Executive at Microsoft Advertising and special guest Nikki Kuhlman, Senior Account Director at JumpFly outline how native ads can help boost your marketing performance. They’ll also share the 5 winning tactics that marketing pros use for combining search and native.

Native ads blend seamlessly into the user experience, appearing as part of the surrounding media. Because the ads are seen as relevant content, consumers spend as much time viewing native ads as they do editorial content. In fact, consumers look at native ads 52% more frequently than traditional display ads.

The Microsoft Audience Network offers premium, brand-safe native ad placements on MSN,, and Microsoft Edge as well as our partner sites, extending your reach to millions of people. Microsoft Audience Ads combine audience and intent data with artificial intelligence (AI) and machine learning to help you engage with highly relevant audiences, boosting clicks, conversions, and campaign ROI.
Plus, performance tracking is easy. When you extend search campaigns with the Microsoft Audience Network, you can use the same familiar Microsoft Advertising tools, reports and analytics to monitor performance.

Learn the Art of Advertiser Science

The Art of Advertiser Science is a monthly webcast series where we discuss the art and science behind running top digital marketing campaigns. You'll get the latest Microsoft Advertising research and expert insights as well as hear compelling customer stories. Together we'll tackle complex concepts, tough questions and new discoveries that will hopefully inspire and empower you and your business to grow.
Register now for the webcast on September 26. There will be a live Q&A at the end of the presentation, so bring your questions and take advantage of engaging directly with the experts.