The key to smart marketing is understanding the industry benchmark and knowing your competitive landscape. That’s why we’re pleased to announce the availability of Campaign Planner, a unique new feature from Bing Ads that gives you both the breadth and depth of insight needed to sharpen your campaign planning strategy. Note that this feature is currently available in the US, but will roll out to other markets soon -- stay tuned here to the Bing Ads Blog for updates as they become available.
What Is Campaign Planner?
Campaign Planner is a unique new feature in the Bing Ads web interface (UI) that displays marketplace insights by vertical, product, and keyword. Campaign Planner collects and surfaces data from the Yahoo Bing Network to reveal industry benchmarks and new investment opportunities.
You can use this feature to research:
- Search traffic trending and forecasting
- Industry benchmarks and competitor performance
- Keyword suggestions
Marketplace Insights All in One Place
Campaign Planner provides marketplace metrics such as search volume, search distribution by device, Avg. CPC (cost-per-click) and more through an intuitive, top-down taxonomy. Use the navigation panel on left to choose the industry vertical you are interested in to explore Vertical Insights.
Within each vertical, you can choose a product to further investigate. For example, click “Women Jackets & Coats” for Product insights, including search volume trends and CPC.
Understand Industry Benchmarks and Competitors
Move over to the Competition tab to see the top 10 advertisers and how they perform in the product: “Women Jackets & Coats.” Here you can review your competitor’s ad coverage (percentage of time this competitor’s ad showed up compared to the total ads displayed for this product) to identify whose ads are getting the most air time, and where on the page they’re strongest.
Please note: You must be signed in to Bing Ads to view data within the Competition tab.
Get Keyword Ideas for Your Campaigns
Campaign Planner makes it especially easy to find keyword opportunities for your business. Within each Product Insights page, under the Keywords tab, click to download all the keywords in the associated category and then use them to create your ad campaign.
Campaign planner provides Key Performance Indicators at the keyword level, including search volume, search distribution by device, weekly change, clicks, Avg. CTR, and Avg. CPC. Filter by column and select the best performing keywords for your campaign.
You can also click on the individual keyword to drill down for further information. Similar to Vertical and Product Insights, you can get search trends, various performance metrics, and competition data under Keyword Insights.
Tracking Products You are Interested In
Track the changing marketplace dynamic for your business simply by adding the products you’re interested in following to your library of My Favorite Products.
We designed this tool to give you a birds-eye view of the competitive landscape, with the granularity to make the insight relevant to your search marketing campaign. We hope Campaign Planner helps you find new opportunities and fine tune your strategy to achieve your goals easier and faster.
We will continue to listen, so please keep the feedback coming on the Feature Suggestion Forum, Twitter, or any other avenues most convenient to you.
Bing Ads Platform