The Microsoft Audience Network (MSAN) expands your digital display campaigns, without the need to learn a completely new platform.
Using MSAN,
Honda increased the brand awareness of their campaigns across social and display channels. Not only did the MSAN campaign achieve increased visibility for the Honda brand, it also resulted in increased leads and conversions.
MSAN drove a massive 64% of Honda’s total reach
In just a few months, using MSAN, Honda’s reach gained impressive results with its click-through-rate three times higher than comparable display campaigns running on other platforms. Read the full Honda story
here.
Did you know MSAN charges on a pay-per-click model rather than cost-per-impression? Honda was only paying for the clicks they received, while benefiting from the brand recognition of incremental impressions for free.
Future plans
Following on from this success, Honda has taken the next steps to expand their MSAN footprint across all campaigns. Additionally, it has inspired the Honda team to work closer with Microsoft Advertising and explore opportunities further.
We’ve been really impressed with the results and now we find ourselves asking the question – what other untapped potential is there in the Microsoft Advertising platform?”
Louise McMahon, Marketing Manager, Honda
Top three MSAN tools
The
Audience Ads Planning Tool is helpful to explore data by vertical and geography.
New countries are being added to the network.
And the
Audience Ads training is a great place to start.
Check out more successful customer stories using Microsoft Audience Network such as
Greenlight Digital,
GoCompare and
MandM Direct. To receive blog updates automatically, subscribe to the
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