Microsoft Advertising blog
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Blog post
Evolving publisher identity strategies for the modern web
Understanding the evolving landscape of identity and privacy in digital advertising and how publishers can work with Microsoft Advertising adapt to changes
October 24, 2024
Blog post
The perfect time to set up Performance Max campaigns
PMax campaigns in Microsoft Advertising are the optimal way to help advertisers reach more customers with the right message at the right time with our AI.
October 22, 2024
Blog post
Unlocking the power of impression-based remarketing
The blog emphasizes the importance of reaching the right audience with relevant ads, introducing impression-based remarketing to improve brand awareness.
October 15, 2024
Blog post
A preview of the Ad Selection API arrives in Microsoft Edge
The Ad Selection API is designed to address the need for relevant and performant ads without relying on third-party cookies.
October 14, 2024
Blog post
Transforming audience engagement with generative AI
Transforming audience engagement with generative AI
October 02, 2024
Blog post
Performance Max updates and other updates for October
Performance Max updates and other updates for October
October 01, 2024