Here at Bing Ads, we are always looking to identify opportunities that will help extend advertiser reach for Bing Ads marketers—and strategic partnerships play a significant role. As part of this ongoing commitment, today we joined forces with adMarketplace, the largest independent search advertising marketplace, who will showcase Bing Ads across their network of digital search properties. This will allow Bing advertisers the ability to access publishers within adMarketplace, displaying keyword-targeted ads to millions of committed users outside of search engines.
adMarketplace is also working with Rodale—the world’s largest healthy lifestyle media company—to offer paid search advertising to its digital properties such as Men’s Health, Women’s Health, Runners’ World and Prevention, thus further enhancing the breadth of inventory within Bing Ads.
This syndication deal with adMarketplace, among others expected to come to fruition later this year, represent one of the many ways we continue to grow advertiser value within the Bing Ads platform—by growing scale that connects our customers to the right publishers and audiences and delivers more ROI for their marketing campaigns.
To read more about this partnership, please visit here.