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Campaign planning with the Bing Ads 2015 holiday calendar

Zen may be the last word you associate with holiday shopping ad strategy, but if there’s any way to be chill this season, it’s by planning ahead.  

Without a doubt, the big winners of the 2014 holiday season were those who planned, coordinated their plans across media and then planned some more.

To help you master the art of digital holiday marketing, Bing Ads has created the 2015 interactive calendar so you can:

  • Know the critical shopping dates you need to plan around.
  • See spending trends – many exclusive to Bing Ads user data.
  • Coordinate your ad strategy down to critical times of day.
  • Watch a second-by-second ticker of last year’s searches and revenue rush by – just in case you didn’t have enough motivation already!


Last year, Black Friday was the top online shopping day in U.S. history with Thanksgiving and Cyber Monday still showing significant year-over-year growth.[1] Here's a quick glimpse at the types of insights you'll find on the calendar -- be sure to visit the web version to get the full interactive infographic experience at

bing ads holiday calendar

If you haven't already, be sure to check out our SlideShare presentation on holiday insights to help you plan out your own campaign calendar:


For more on how you can leverage seasonal insights to optimize your campaigns, check out the Bing Ads Holiday Hub, the Bing Ads Industry Insights Portal, and following the #BingAdsHoliday hashtag.

[1] comScore, Inc.  2014