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Bing Ads Academy: A new PPC learning experience

Here at Bing Ads, we’re always reviewing your feedback in an effort to ensure your experience with our platform and tools is the best it can possibly be. This also applies to how we approach providing you with the resources and tools you need to be successful with Bing Ads.

With that in mind, we’re thrilled to introduce Bing Ads Academy, a new program of training resources – both in-person and online – to our premium customers working for agencies, channel partners and tool providers.

Meeting you where you are

bing ads academyWhether you’re brand new to PPC and need our 101-level content to get up to speed on the basics of setting up and running your first campaign, or if you’ve been managing PPC campaigns for years and want to get 301-level expert tactics for maximizing your return on investment, Bing Ads Academy can help.

If you’ve ever attended a webinar or a Bing Ads Connect event, then you already have an idea of what you can expect with Bing Ads Academy: on-demand virtual classrooms, as well as live, in-person trainers who will dive deep on specific topics to help you become more proficient in your Bing Ads campaign management and optimization skills.

Our course catalog

Because Bing Ads Academy is intended for people working in the premium segment of agencies, channel partners and tool providers, the primary content focus is on topics relevant to “Sellers” (who pitch Bing Ads as a media buy to their clients) and “Do-ers” (those who work within the Bing Ads platform on a daily basis). The “Sellers” will gain a better understanding of why Bing Ads is a smart buy for their clients and the “Do-ers” can hone their ROI skills with specific strategies and tactics based on key features in Bing Ads.  

bing ads academy

Our trainers

You may already be familiar with some of these names and faces from their posts here on the Bing Ads Blog, articles written for Search Engine Land and Search Engine Watch or, perhaps, from their having been one of the presenters during our recent webinar on Remarketing in Bing Ads. Whether you know them or not, here’s a quick overview of the Bing Ads Academy team’s Client Trainers:

Eric Couch (Seattle, WEST)

Twitter | LinkedIn

bing ads academyEric Couch is a Client Development & Training Manager at Bing Ads, with a focus on educating advertisers across the globe on SEM and Bing Ads best practices. He's a frequent digital marketing writer featured on PPC Hero, Search Engine Land, the Bing Ads Blog and the SEM Rush Blog, as well as an industry conference speaker at events such as SMX and Hero Conf.

Prior to his current role, he worked as an Account Manager for the Bing Ads team focusing on agency growth and development, a role informed by his past experience as Senior Account Manager and Head of Training & Education at Hanapin Marketing.

Monica Orsino (London, EMEA)

Twitter | LinkedIn

 bing ads academyMonica Orsino recently joined MSFT as Senior Bing Ads Client Development and Training Manager. Her focus is on training Strategic Advertisers and Agency Partners across the EMEA region. Prior to this role, Monica worked for 10 years at Yahoo where she started as Search Global Account Manager and then joined the Learning and Development team in 2010. In the last 5 years, Monica has diversified her skills and expertise designing, implementing and delivering learning programs across Search, Native Advertising, Programmatic and Content Marketing, just to name a few products. Monica brings years of experience in Digital Marketing and Learning & Development in addition to a sales approach, great enthusiasm and passion for the industry.

Rachel Rogowin (Chicago, MIDWEST)

Twitter | LinkedIn

bing ads academyRachel Rogowin is thrilled to join the Microsoft as a Bing Ads Development and Training Manager focused on evangelism and education for our Customers and Agency partners in the Midwest. Prior to joining Microsoft, Rachel spent 12+ years Google, most recently as an Agency Training Lead working on the learning and development of top agencies.  Rachel has an extensive 16-year career specializing in search/interactive marketing, learning and development, and digital account management and sales, having held positions at Beyond Interactive,, DoubleClick, and Max Worldwide. 

Purna Virji (NYC, EAST)

Twitter | LinkedIn

bing ads academyPurna Virji is a Senior Bing Ads Client Dev and Training Specialist at Microsoft.  For well over a decade, Purna has been living, breathing and dreaming PPC, SEO and content marketing. Her devotion to all things digital marketing has seen her regularly speak at conferences across the globe such as SMX Advanced and MozCon. She’s also a regular columnist for Search Engine Land and Search Engine Watch. An award-winning former journalist, Purna was the CEO and founder of Purview Marketing prior to joining the Bing Ads team.

Get started with Bing Ads Academy today

If you’re one of our premium customers – working for an agency, channel partner or tool provider – and you’d like to learn more about Bing Ads Academy or to schedule a conversation to align a customized training to meet your specific business needs, simply reach out to your account executive or account manager to get started.

Questions? Comments?

As always, feel free to ping us on Twitter, or you can email us directly at