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Agencies: Enter the Bing Ads Back-to-School Sweepstakes

If you saw Shelby Gagnon's post, 7 tips to rule Back-to-School, that went up earlier this week, you know that this is the second largest retail period following the winter holidays and represents a $75 billion opportunity with Back-to-College representing 65% of that spend.1 Back-to-School is not a last-minute shopping season; roughly two-thirds of people begin shopping at least three weeks or more before school starts.2 Electronics and computer-related equipment lead in spending with an average of $364 per shopper, followed by clothes, shoes and school supplies. On average, 57% of all parents now research online before purchasing in-store. 2

To prepare digital agencies for this year’s back-to-school season, we have put together some interesting insights, best practices for ad performance, heat maps of top word combinations per device type, some compelling facts about advertising with Bing Ads, and launched our first-ever “Back-to-School Sweepstakes” for agencies along with the official rules about the contest. You can find all of these resources on the Bing Ads Agency Hub.

bing ads back to school agency

We want to thank agencies for choosing Bing Ads, and to make our relationship more exciting, we are pleased to announce the agency “Back-to-School Sweepstakes.” Participation in the contest is voluntary, and there are two ways to participate:

1. Sign up new accounts in Bing Ads to earn one sweepstakes entry for every new account added. Simply set up the accounts with the support of a Bing Ads account manager.

2. Earn or renew credentials as a Bing Ads Accredited Professional to receive one additional sweepstakes entry. Online resources are available to help prepare for the accreditation exam.

bing ads back to school agencyEach eligible entry will be entered to win one of our exciting prizes, including a Microsoft Surface Pro 3 (1), Xbox One with Kinect (5), or a $100 pre-paid Amex or Visa card (10). In addition, the agency with the most sweepstakes entries will be eligible to win a Surface Pro 3. These offers are only available from May 1 - June 15, 2015, so please notify us right away if you are able to take advantage of them.

As an extra incentive, we will give agents $100 in free ad credit for one new client account they add during the sweepstakes. Please email to get started, claim your coupon to enter for a chance to win some cool prizes.

Have fun and good luck!


1.  National Retail Federation 2014 Back-to-School Survey. 2. Deloitte. 2014 Back-to-School Survey Rising to the Head of the Class. 3. Monthly Consumer Survey, National Retail Federation, July 2014.