No matter where you are in your business’s COVID-19 journey, the one thing that is true is that there are a lot of unknowns, which—truth be told—can be scary. We get that. That’s why we have pulled together some recommendations to help you move forward. We developed The digital advertiser's guide to COVID-19
to help you react and respond to trends in consumer behaviors and consider different search strategies and tactics.
In this guide, you will find valuable insights and resources, learn quick actions you can take today, identify future opportunities and restoration scenarios and get optimizations to implement if you’re seeing new or increased traffic. Immediate strategies include guidance around messaging, automation vs. manual, automated bidding and more. After you have established a new baseline and look to start your restoration strategy, we have some recommendations regarding remarketing, marketplace considerations and retail and shopping campaign best practices. And as you begin to explore new opportunities, we want to help guide you with some recommendations around brand awareness, ads, keywords, audience and more. We also provide account health basics, which will prove helpful no matter the stage in which you find yourself. And finally, at each stage of your journey, we provide you with a comprehensive checklist so you can track your progress.
Download the chapter that makes sense to your situation right now or download the complete guide
. Either way, you will receive recommendations on which you will be able to action right away.
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