As part of our commitment to provide a global platform for all advertisers on the Yahoo Bing Network, Bing Ads is very excited to announce that Sitelink Extensions are now available in ALL Bing Ads markets!
In addition to the US and UK, you may now display Sitelink Extensions on your mainline ads targeting Austria, Argentina, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Germany, India, Italy, Mexico, Netherlands, Norway, Peru, Singapore, Spain, Switzerland, Sweden, and Venezuela. Those already using Sitelink Extensions in these newly enabled markets* will see them displayed automatically.
Studies consistently show that ads with sitelinks yield a higher CTR (Click-Through-Rate) than those without. A recent study** of US and UK advertisers found that including sitelinks resulted in an average CTR 15-25% above the standard online search ad without sitelinks. Performance was particularly strong in the UK market’s Travel, Health, and Finance verticals, shown below.
We look forward to your feedback, and ensuring this feature takes your search marketing campaign to the next level. A special thank you to our pilot advertisers for helping us to test this feature before its release.
Tor and Aurea*
*This blog post was co-authored by Aurea Astro
* Traffic on Yahoo! sites in some of these markets is still ramping and will be complete by the end of July.
**During our US pilot of the feature, participating advertisers using sitelinks experienced an average click-through rate 15-25% above that of the standard search ad without sitelinks. We’re pleased to report that advertisers in our recent UK pilot had a similar result.