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Webcast: The Art and Science of Account Optimization

Are your Microsoft Advertising campaigns in need of a recharge? Do you get overwhelmed at the thought of conducting a full account audit? Do you want to know where the experts recommend you spend your time when it comes to optimizing your campaigns?

As pay-per-click (PPC) marketers, we know your time is valuable and that you’re always on the lookout for efficiencies. That’s why we’re sharing the top five account optimization tactics for working smarter and faster. That way you’ll get the most out of the time and energy you’re putting into managing your campaigns.

Join us for The Art and Science of Account Optimization webcast on January 24 at 11 AM Pacific Time. Purna Virji, senior manager of Global Engagement at Microsoft Advertising, and Aaron Levy, group director of SEM at Tinuiti will be your guides to learning the tips and tricks to optimize your account health and performance.

Learn the Art of Advertiser Science

The Art of Advertiser Science is a monthly webcast series where we discuss the art and science behind running top digital marketing campaigns. You'll get the latest Microsoft Advertising research and expert insights as well as hear compelling customer stories. Together we'll tackle complex concepts, tough questions and new discoveries that will inspire and empower you and your business to grow.

Register now for The Art and Science of Account Optimization and get the year off to the right start by implementing the top five account optimization tactics according to the experts.