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PrestaShop partnership looks to drive growth in digital commerce

A man inside a shop surrounded by plants works on a laptop while smiling.

Microsoft Advertising is excited to announce a partnership with PrestaShop, the leading open-source e-commerce platform in Europe and Latin America. Through this partnership, over 300,000 PrestaShop merchants can now easily reach millions of new high-value customers using the Microsoft Ads and Listings module in the PrestaShop Official Addons Marketplace. The onboarding is simple, allowing merchants to connect with shopping offerings that display their products using free and paid listings.

At Microsoft, it’s our mission to empower every person and every organization on the planet to achieve more. With the new Microsoft Ads and Listings module available for free on PrestaShop, we want to empower merchants of all sizes to accelerate their business growth by connecting with millions of shoppers on the Microsoft Search Network and the Microsoft Audience Network.

How does the Microsoft Ads and Listings module work?

PrestaShop merchants can reach our large audience through the Microsoft Ads and Listings module in a few simple steps.

The preferred way to download the module is through the merchant’s back office. Merchants can find Microsoft Ads and Listings in the Modules section of their back office and install the module in just a few clicks. Merchants can also download the module zip from the PrestaShop Official Addons Marketplace and upload it to their server.

View of the Module manager.

After associating their PrestaShop account, merchants can sign in with their existing Microsoft Advertising account or easily create a new one.

View of the install step where you can sign in with your Microsoft Advertising account or create a new one.

Using the app, merchants can synchronize their full product catalog directly to the Microsoft Merchant Center with ease. Products are then showcased automatically for free across Microsoft Bing and Microsoft Start placements. In addition, merchants can create paid Smart Shopping Campaigns to increase their reach across the Microsoft Search and Microsoft Audience Networks.

View of the platform where you can sync your products with Microsoft Advertising.

How will shoppers discover products from PrestaShop merchants?

With the Microsoft Search Network and the Microsoft Audience Network, PrestaShop merchants will be able to reach millions of new customers across many different placements on Microsoft Bing, MSN, Yahoo, and many more.

Product Ads example on the Microsoft Bing search page.

Product Ads examples on the Microsoft Bing Image tab.

In addition, all merchants’ products can automatically be shown on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab as free Product Listings.

Product Listings example on the Microsoft Start Shopping tab.

Get started

We take great pride in connecting brands with consumers and are thrilled to launch our integration with PrestaShop. We look forward to helping merchants create valuable relationships with potential new customers and expand into new markets through 2023. Download our Microsoft Ads and Listings module to get started.

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