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Webcast: The Art and Science of Text Ads

Are you confused by the different types of text ads? Are you not sure which text ad type to use for different campaigns? Would you like to learn more about the Microsoft Advertising mobile-optimized ad format?
With artificial intelligence (AI)-powered Responsive Search Ads and Dynamic Search Ads, we know there’s a lot to choose from when planning campaigns. Join Microsoft Advertising at 11 AM PST on February 20 for The Art and Science of Text Ads webcast and we’ll help you navigate your options. We are very excited to be joined by special guests from Adlucent, account managers Kelsey Hart and Anthony La Santa, who will talk about their experiences and learnings using all text ad formats.
Learn how to create compelling calls to action by presenting your customers with more customized information about your business at the right time. Plus, find out how to drive more traffic to your website and highlight high-converting webpages, products and services.
We’ll cover everything from the basics to best practices for:
  • Expanded Text Ads
  • Responsive Search Ads
  • Dynamic Search Ads
Register now for the opportunity to get the latest updates and learn how to get the most out of your campaigns using all of the text ad formats. There will be a live Q&A following the presentation, so bring your questions and take advantage of engaging directly with the experts.

Learn the Art of Advertiser Science

The Art of Advertiser Science is a monthly webcast series where we discuss the art and science behind running top digital marketing campaigns. You'll get the latest Microsoft Advertising research and expert insights as well as hear compelling customer stories. Together we'll tackle complex concepts, tough questions and new discoveries that will hopefully inspire and empower you and your business to grow.