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Improvements to your search term reporting

Managing search terms is a great way to optimize your ad budget. By utilizing insights into how your ads perform when triggered by actual searches, you can be diligent about the keywords you add and those you exclude, so your ads are seen the by the people you want to target.

How will the new improvements help my campaigns?

Bing Ads has expanded search terms management capabilities to include shopping campaigns. You'll now have more visibility and control over search terms than ever before in a single, convenient grid. 
 
Additionally, we've made the new search terms grid easier to find. You can now click on the new Search terms option when you're under All Campaigns in the Keywords tab. Here you'll find search terms for both search and shopping campaigns.

Product view of Bing Ads Campaigns keywords dashboard
The new Search terms button.

The grid includes a new Campaign type column, to help you easily distinguish and filter by the type of campaign, and an Added/Excluded column to view search terms that you've already added as keywords or negative keywords. 

Product view of Bing Ads Campaigns keywords dashboard campaign type column
Distinguish which search terms are in shopping or search campaigns by viewing the Campaign type column.

We hope this update makes things simpler for you and allows you to save time in managing your search terms and negative keywords.
 
This is another step in our continuous journey to save you time and provide more in-depth knowledge of our marketplace that enables you to succeed in Bing Ads. To learn more about another addition to the AI-powered performance reporting experience, check out Performance Targets, which allows you to easily set targets on groups of your campaigns and track their performance. Stay tuned for more updates in this space in the coming year!

Let us know your thoughts

For any questions or feedback regarding this feature update, we encourage you to reach out to your Bing Ads account manager or contact Support. You can also ping us on Twitter, suggest a feature on the Bing Ads Feature Suggestion Forum, or send us an email with your thoughts to bingads-feedback@microsoft.com.