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Useful changes to your Share of Voice columns

Over the past few months, Bing Ads has rolled out new AI-powered features to evolve your experience in performance reporting, including an enhanced overview of impression share metrics in the Competition Tab. Given the richer visualizations and actionable recommendations that the Competition Tab now provides, we're removing the columns in your Share of Voice reports that are no longer needed.

Changes to expect in your reporting

Starting in March, the columns that show Impression share lost to ad relevance, Impression share lost to expected CTR and Impression share lost to bid will be removed from your Share of Voice reports. The columns that will remain are Impression share, Impression share lost to budget and Impression share lost to rank.

Product view of Bing Ads share of voice report.
The three columns on the right of the Share of Voice report will be removed in March.
We hope this update simplifies your reporting process, helping you to save time so you can focus on understanding your competitive landscape and leveraging the other valuable insights available. Each enhancement is another step in the Bing Ads team's continuous quest to provide the in-depth knowledge of our marketplace that best enables you to succeed in your business.
To learn more about another enhancement to the AI-powered performance reporting experience, check out Performance Targets, which allows you to easily set targets on groups of your campaigns and track their performance. Stay tuned for more innovative updates to come in 2019.

Let us know your thoughts

For any questions or feedback regarding this feature update, we encourage you to reach out to your Bing Ads account manager or contact Support. You can also ping us on Twitter, suggest a feature on the Bing Ads Feature Suggestion Forum or send us an email with your thoughts to