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Take a Guided Tour of Bing Ads

We frequently hear from advertisers that it would be great to just have someone to walk you through key tasks like how to create a remarketing list, keyword, automated rule, or target. We are pleased to announce that step-by-step assistants called Guided Tours have now launched in the web interface, per your feedback.

We invite you to check out our first four Guided Tours:

  • Remarketing Tour: Create a remarketing list
  • Keyword Tour: Add and edit keywords
  • Campaign Settings Tour: Learn how to set your budget, targeting, ad scheduling, and exclusions.
  • Automate Rules Tour: Create and manage rules that run based on criteria you define.

How to find the Guided Tours

If you see a link that says Get help on this page or Guided Tour on the right hand side of your screen, click it to start a tour related to that page:

bing ads guided tours 

The Tour

The tour shows you where to click and gives you tips on what to enter. It’s like having a friend sit down with you at the computer and walk you through the product. Here are a couple of examples of what the guided tour looks like and the kind of information you’ll see.

bing ads guided tours

bing ads guided tours

We hope this new feature makes your lives a little easier. Let us know what you think!

Questions? Comments?

Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback directly at

Have a great day,

Nikhil Arun