How does a cashmere retailer heat up holiday sales?
Product Ads: ads that showcase the retailer’s products in a larger format with images, pricing and promotional text. In the latest Bing Ads Customer Success Story, digital marketing agency ECommerce Partners uses Bing Shopping Campaigns to create and manage Product Ads for long-term client White + Warren, a high-end clothing company specializing in cashmere.
With Product Ads, ECommerce Partners can give White + Warren a competitive edge throughout the holiday season, but the agency’s Bing Ads campaigns bring the heat all year round. From September 2014 to April 2015, ECommerce Partners helped White + Warren achieve a:
- 6.61% higher click-through rate with Bing Ads than with Google AdWords.
- 35.33% higher conversion rate at the same cost per click as AdWords.
- 7.22% more profitable return on ad spend.
Interested in optimizing your Bing Ads campaigns? Read the full story to find out how ECommerce Partners uses Products Ads and other Bing Ads features to boost sales for every season and be sure to check back tomorrow for a new post from Lisa Raehsler on optimizing for the holidays.