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2 Features in Bing Ads Intelligence to be discontinued

Because the Bing Ads web user interface (UI) experience provides more data in a more efficient layout, helping you to easily connect with valuable customers, we will be discontinuing the both Auction Insights and the Opportunities tabs within Bing Ads Intelligence (BAI). Starting in January of 2016, these 2 features will no longer be available in BAI, but they will still be accessible within the Bing Ads web UI.

bing ads intelligence

Where can I find Auction Insights in the Bing Ads web UI?

You'll find Auction Insights in the “Details” drop-down menu in the Campaigns, Ad Groups and Keywords tabs. Additionally, you can export them as a report.

bing ads intelligence

bing ads intelligence

Where can I find Opportunities in the Bing Ads Web UI?

In the Bing Ads Web UI, you'll find Broad Match Opportunities in the “Opportunities” tab. You can also see both keywords and potential search queries, and export them as you would in BAI.

bing ads intelligence

bing ads intelligence

What’s different about the Bing Ads Web UI version of Auction Insights & Opportunities?

For Auction Insights in the Bing Ads web UI, you may select campaigns, ad groups and keywords, referencing their performance inline to get Auction Insights. Whereas in BAI, you can only select them by their names without reviewing performance metrics.

For Opportunities in the Bing Ads UI, you can view them at an account level or at a campaign level with sorting and filtering done through a table in the Bing Ads UI. You can also dismiss the opportunities you don’t want or apply the selected opportunities only. Whereas in BAI, you get the account level Broad Match Opportunities by one click and sorting and filtering are done through Excel. You can’t dismiss opportunities and can only “apply all” at an account level.

Questions? Comments?

Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback directly at