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Smart Shopping: Automate and optimize your shopping ads

Smart Shopping campaigns are the perfect choice for busy small business owners. With up-to-date customer data, you can automate and optimize your bidding and ad delivery. Learn more about how to apply this powerful capability to your campaigns.

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Facebook Import made easy: Tips and tricks to get started today

Make sure you’re connecting with audiences who are ready to engage and purchase online. One easy way to scale your marketing efforts and reach your ideal audience is by using Facebook Import to bring your audiences into the Microsoft Audience Network.

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The Download, Episode 8: Retail is back

In this episode of The Download, we’ll share insights on the return of Retail. We’ll look at retail trends in the post-pandemic world, have a conversation with author Jonah Berger, and check in with the Inclusive Marketing Lab.

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How to decide advertising spend for your small business

For any small business, having a strong online presence for your brand is important. With a bit of planning, small business advertising can deliver results, even without a large budget. Learn how to build an advertising budget and generate success.

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Earn your badge: Digital Advertising Fundamentals

Onboarding new talent to your organization is always a challenge, and they may need to be educated about our industry. Microsoft Advertising has created a set of 4 introductory on-demand courses to help introduce people to digital advertising.

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