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How Black Friday and Cyber Monday 2021 were different, and what advertisers can do about it

Black Friday and Cyber Monday 2021 sales dipped both Cyber Week holidays. Emerging trends from pandemic sentiment and the global supply chain shortage have created new opportunities for digital advertisers. Learn key Retail insights and tips to adapt and optimize your search and native campaigns.

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Maintaining advertising performance as mobile attribution erodes

Mobile platform makers are giving consumers the ability to opt out of ad tracking, impacting some audience targeting and campaign measurement. This can help publishers and advertisers build trust and long-term credibility.

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Save time by importing campaigns from Google Ads

Get a step-by-step walkthrough of the process of importing from Google Ads. This is a great way to get started with Microsoft Advertising.

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Two people stand in a home kitchen looking at a shopping website on a laptop computer.

Is in-store buying making a comeback?

Consumers are warming up to the idea of in-store shopping. In fact, the number of in-store shoppers is growing year over year. Boost your in-store foot traffic with these shopping trends and search insights.

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