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Hear best practices for developing a more experiential marketing strategy in the latest episode of the Marketing Master Class podcast.
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There are two fundamental changes to the role of the CMO in the time of digital transformation – ownership of the entire customer experience journey and, the need to harness data insight invaluable to the wider business. CMOs are stepping up to lead through a time of transformation in redefining customer experience and search intelligence is empowering them in their quest.
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We are providing an update on Standard text ads and best practices for Expanded Text Ads. We are planning to end support for adding and editing standard text ads on July 31. At that point, advertisers can view, but no longer able to create new standard text ads or edit current standard text ads. It is important to note that standard text ads will continue to be served alongside Expanded Text Ads.
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This blog is meant to promote the upcoming Advertiser Science Series webcast – The Art and Science of Brand Amplification. Speakers MJ DePalma, Purna Virji, and guest Aaron Levy will discuss research on brand impact of paid search ads on their behavior as well as explore the framework for creating impactful brand paid search advertising.
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Want to keep your competition in the rearview mirror? If you own a small business, consider increasing your digital marketing budget. According to a recent study,1 a whopping 70% of small businesses plan to do just that in 2017. We’re not talking trivial amounts either; 30% said they planned to increase their budget a lot.
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