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We're excited about the global release of a new extension, exclusively on Bing Ads — Action Extensions. This extension allows you to highlight a clear call-to-action on your text ads, to entice customers to immediately click and drive them to your website.
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Custom Audiences helps you anticipate your customers’ needs and reach them with the right message using your own first-party data. This powerful audience targeting feature can help you improve campaign performance and increase your return on ad spend.
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As part of a continuous effort to make importing campaigns from Google Ads easier and more effective for you, we've made improvements in Microsoft Advertising Editor, including better import mapping and enhanced scheduling options.
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Maximize Clicks, the Bing Ads automated bidding strategy is available in all markets across the globe. With this bidding option, Bing Ads will adjust bids at auction-time in order to generate the most clicks to your campaign, within your set budget.
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Managing search terms is a great way to optimize your ad budget. Learn about how we’ve made your search term management more convenient and simpler.
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