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Microsoft Advertising Blog

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Product Listings: Show products for free in the Bing Shopping Tab

With the shift of retail shopping from in-store to online, Microsoft Advertising is looking for ways to help our retail partners. Now we’re bringing you Product Listings, so you can promote your product offers for free on the Bing Shopping Tab.

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Shopping Campaigns now available in 7 more European countries

Shopping Campaigns are a great way to show your products to engage with shoppers online, boost traffic to your website, and drive online sales. We’re pleased to announce the launch of Microsoft Shopping Campaigns in 7 additional countries in Europe.

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On-demand Webinar: Retail Ready

As a result of COVID-19, consumers have moved online and have adapted fast.  This has changed consumer’s shopping behaviours throughout lockdown, which potentially will impact trends we have previously seen during the festive season.

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Discover powerful new keywords with Keyword Planner

Keyword management is of the utmost importance. But how do you choose the best keywords, and how much should you bid on them? To get help, get up to speed on one of the most powerful tools at your disposal: the Keyword Planner.

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British Gas achieves powerful results with Responsive Search Ads

British Gas is Britain’s biggest energy provider, supplying gas and electricity to 12 million homes. Learn about how this utility company was able to improve its advertising efficiency and performance by using Responsive Search Ads powered by Microsoft AI.

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