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Microsoft Advertising Blog

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In front of a display wall for sink faucets, a man checks inventory on a Microsoft Surface tablet PC.

Revisiting our 2021 consumer retail trends predictions

Microsoft Advertising joined with our research partners at Suzy and made five predictions for the year. Of our predictions, all but one turned out as expected. Here are details about what actually happened.

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A man and a woman walk into a Hedin Bil car dealership.

2021 success stories with Microsoft Advertising

Companies are investing in digital marketing strategies to reach new customers. Meet some innovative companies growing their businesses with Microsoft Advertising.

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An open field with a wind turbine.

Consumers are ready to switch brands for sustainable alternatives

A new global study from Microsoft Advertising and dentsu international, “The Rise of Sustainable Media,” examines consumer awareness and behaviors linked to sustainable consumption and media usage. 

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An African-American woman sits at her desk in an office in front of her laptop PC and mobile phone.

New Marketing with Purpose Business Attributes showcase brand values

Marketing with Purpose is a critically important component in authentically demonstrating diversity and inclusion for your business. We’ve added four more business attributes to our growing list and extended their availability to European markets.

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How Black Friday and Cyber Monday 2021 were different, and what advertisers can do about it

Black Friday and Cyber Monday 2021 sales dipped both Cyber Week holidays. Emerging trends from pandemic sentiment and the global supply chain shortage have created new opportunities for digital advertisers. Learn key Retail insights and tips to adapt and optimize your search and native campaigns.

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