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Understanding the value of paid search for automotive brands

Microsoft’s Advertising Analytics Group set out to understand how many clicks may be lost for automotive advertisers when relying on organic search listings alone, and how that may impact offline vehicle sales. Learn why paid search is important.

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Finding the perfect balance between friction and reward

In this episode, we are joined by Richard Hammond, CEO and Co-Founder of Uncrowd and author of ‘Smart Retail’ and ‘Friction/Reward’. Uncrowd is a UK tech start-up focused on understanding, through data, when and why consumers choose one retailer over a rival.

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Decorative image of a montage of multicolored hearts with the Microsoft Audience Network logo and title 'Happy Valentine's Day -  Share the love'.

Celebrate with us and ‘share the love’

Through the ‘Share the love’ campaign, clients got to highlight their commitments to customer success and how Microsoft Advertising supports that. But ultimately, they got the chance to spread some love and positivity across our social media channels.

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The Download, Episode 5: 2021 Business not as usual

It’s time to thrive, grow and celebrate the light at the end of the tunnel. Ready to adapt to new trends and adopt new business models? The journey starts here, with The Download Episode 5.

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Consumer 2021 Trends across 5 business verticals

Everything starts with search: A search for knowledge, a search for information, a search for entertainment, a search for a chocolate chip cookie recipe. If everything starts with search, what did we find in our search of consumer behavior trends for 2021?

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