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Seasons of change spark seasons of search

Learn why you should use Life Moments as a framework to design campaigns that resonate with seasonal searchers. We highlight three examples of these seasons of change: home improvement and relocation, celebrating loved ones, and preparing for a baby.

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There is no planet B

In the latest Open Perspectives Unplugged session, travel experts Remona von der Zon, Sustainability and Reporting Manager at KLM, Jerôme de la Chambre, Sustainability Manager at Landal GreenParks and Microsoft’s Digital Advisor for Travel and Hospitality Alejandra Attal explored “Sustainable Travel - the Future of Tourism”.

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A female employee talking on a video call with hand sanitizer on her desk, socially distancing from others.

2021 consumer trends + econometrics

Consumers have a cautious optimism in 2021. They see the light at the end of the tunnel but understand they need to have a healthy amount of hesitation along the way. The Microsoft Advertising 2021 Consumer Trends Report has been updated with econometrics data to make sense of this phenomenon.

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#ChooseToChallenge part one: Data bias

As marketers, we want to forge conversations with our customers in the hope that we build brand loyalty that stands the test of time. Are you wondering how? #ChoosetoChallenge is the call to action you've been waiting for.

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Guide to growth: Tommy Hilfiger finds growth through accessibility

Companies like Tommy Hilfiger are leading the fashion industry in thinking more inclusively about the people they serve. As a brand, delivering meaningful experiences for all is a core value, and it’s helping them innovate in surprising ways.

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