March 12, 2021
Learn why you should use Life Moments as a framework to design campaigns that resonate with seasonal searchers. We highlight three examples of these seasons of change: home improvement and relocation, celebrating loved ones, and preparing for a baby.
March 09, 2021
In the latest Open Perspectives Unplugged session, travel experts Remona von der Zon, Sustainability and Reporting Manager at KLM, Jerôme de la Chambre, Sustainability Manager at Landal GreenParks and Microsoft’s Digital Advisor for Travel and Hospitality Alejandra Attal explored “Sustainable Travel - the Future of Tourism”.
March 08, 2021
Consumers have a cautious optimism in 2021. They see the light at the end of the tunnel but understand they need to have a healthy amount of hesitation along the way. The Microsoft Advertising 2021 Consumer Trends Report has been updated with econometrics data to make sense of this phenomenon.
March 01, 2021
As marketers, we want to forge conversations with our customers in the hope that we build brand loyalty that stands the test of time. Are you wondering how? #ChoosetoChallenge is the call to action you've been waiting for.
February 23, 2021
Companies like Tommy Hilfiger are leading the fashion industry in thinking more inclusively about the people they serve. As a brand, delivering meaningful experiences for all is a core value, and it’s helping them innovate in surprising ways.