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Innovative study: Driving impact with pharma search advertising

Microsoft Advertising and Veeva Crossix, a leading healthcare data analytics firm, partnered on an innovative study on the impact of search advertising. The research showed how a single ad exposure led to brand and category lifts for advertiser participants.

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Travel searches take off: 4 Travel advertiser tips to use now

Consumer behavior has changed over the past year and is impacting the types of vacations that are planned. Those changes are showing up in our search data as well as in our own research. Get up to speed on new trends shaping the Travel industry.

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Marketing with Purpose course: Accelerate brand loyalty and growth

Marketing with Purpose can accelerate business growth and help create authentic connections between brands and their customers. Complete the new Marketing with Purpose course to learn marketing tactics and data-driven actions to build brand trust.

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Downstream performance impact of Microsoft Audience Network ads

Microsoft Audience Ads (native ads) drive lifts in awareness, consideration, and conversion for advertisers across vertical industries. Read our research and recommendations that can improve your advertising performance.

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