May 05, 2021
Consumers are looking for brands that speak about important social challenges. Millennials and Gen Z especially, have high expectations about the authenticity of brands and their purpose.
April 29, 2021
Microsoft Advertising and Veeva Crossix, a leading healthcare data analytics firm, partnered on an innovative study on the impact of search advertising. The research showed how a single ad exposure led to brand and category lifts for advertiser participants.
April 26, 2021
Consumer behavior has changed over the past year and is impacting the types of vacations that are planned. Those changes are showing up in our search data as well as in our own research. Get up to speed on new trends shaping the Travel industry.
April 22, 2021
Marketing with Purpose can accelerate business growth and help create authentic connections between brands and their customers. Complete the new Marketing with Purpose course to learn marketing tactics and data-driven actions to build brand trust.
April 12, 2021
Microsoft Audience Ads (native ads) drive lifts in awareness, consideration, and conversion for advertisers across vertical industries. Read our research and recommendations that can improve your advertising performance.