Insights

Trust is pivotal between a brand and its consumers. It serves as the foundation for love and loyalty, which lead to purchase consideration. Learn about the trust curve, and consumer expectations that build the laddering effects of trust, love and loyalty.

As consumers remain home, search has grown in increasing importance. It helps brands stay connected with consumers and highlights new and emerging behavior trends. Read this week's latest insights.

How consumer intent has shifted across the globe

•   May 14, 2020
•   Adam Goodman Jagoda Sobolewska 
•   Insights
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What is certain is that consumer behavior is shifting during this time and we need to be flexible to adjust our strategies with the changes that are happening almost daily. Learn more in our latest eBook.

As consumers remain home, search has grown in increasing importance. It helps brands stay connected with consumers and highlights new and emerging behavior trends. Read this week's latest insights.

Webcast: The digital advertiser’s guide to COVID-19

•   May 04, 2020
•   Stein Broeder 
•   Insights
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As consumers are spending more time at home, search is growing in increasing importance. And as you begin to consider what the next steps are for your business, we want you to be fully prepared, no matter what stage you’re in.