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Microsoft Advertising Blog

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Two women working with some handouts in a desk next to a laptop in an office.

Vertical tips for advertising in uncertain times

The COVID-19 epidemic has resulted in a persistent trend of economic uncertainty. You can increase your share of voice (SOV) and reach customers as rivals cut back. All verticals shared the same overarching theme: Consumers want to save.

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A student in a classroom working on his tablet.

It’s back-to-school time: Target top audiences this season

Back-to-school time means parents and teachers are actively looking for retailers to help them prepare for the school year. Read this report with Microsoft Advertising Insights which examines past queries and forecasting tools to predict this 2022.

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A series of speakers sit in front of an audience.

Diversity and inclusion: Creating marketing for everyone

Media For All spoke to Microsoft Advertising and agency leaders on creating inclusive cultures to truly harness the power of diversity. Read about their lived experiences and advice on creating marketing for everyone.

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Text Microsoft Advertising Partner Celebration, Recognizing our Partner Tier written over a blue background.

Celebrated Partner Spotlight: SearchLab Digital

We caught up with SearchLab Digital, our US Celebrated Partner for April 2022 and Global Emerging Partner of the Year, to get an inside look at the amazing work that earned them these prestigious titles in the first place!

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