Insights

Consumer 2021 Trends across 5 business verticals

February 08, 2021

4-minute read

Geoff Colon

Insights

•  
•  
•  
•  
•  

Everything starts with search: A search for knowledge, a search for information, a search for entertainment, a search for a chocolate chip cookie recipe. If everything starts with search, what did we find in our search of consumer behavior trends for 2021?

Share the love - Microsoft Audience Network

January 31, 2021

3-minute read

Tina Aird

Insights Tips

•  
•  
•  
•  
•  

With Valentine’s Day around the corner, it is time to pause and think about someone or something you love. Are you looking to buy a loved one a gift? Book a romantic trip away? Or treat yourself with a brand you love or a new experience? Either way, we are here to help advertisers cut through the noise and stand out from the crowd.

What and chill? The content-streaming consumer journey.

January 11, 2021

2-minute read

Dar Vigil

Insights

•  
•  
•  
•  
•  

Since lockdowns have occurred around the world due to COVID-19, people are streaming more content. Advertisers have an opportunity to capitalize on this shift in consumer behavior, but they need to know how users are searching to achieve the most success.

The richness and power of high-quality, permissioned first-party intent data has never been more important. Microsoft Audience Network helps reach consumers in the upper funnel and move them quickly to conversion, causing meaningful lift in Search results.

As an industry, we have a responsibility to build trust with consumers and support a more inclusive future. In the Open Perspectives virtual events from Microsoft Advertising, we discuss our collective journey to an equitable future.