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Microsoft Advertising Blog

Insights

Page 13 of results

Brand building: The importance of a sustainable future

A shift is happening with consumers: they’re paying more attention to the sustainability practices of brands, and brand adaptation is essential. Microsoft Advertising Insights can help, with insights on the retail, travel, and automotive industries.

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The value of non-brand queries across key verticals

Smart keyword research is critical to increase search traffic to your business. The two main keyword types are brand and non-brand. Both are important, but today we dive into the importance of non-brand keywords and how they can help you grow your reach.

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Gifting done differently: 5 tips to reach the new consumer

With shopping rapidly shifting to eCommerce, how are people beginning their gift shopping? We surveyed over one thousand gift givers, asking them how their overall shopping has changed as well as how they're thinking about gift shopping this year.

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The Download, Episode 7: Travel, travel and more travel

In this episode of The Download, we’ll share insights on the topic of travel. We’ll talk to a young traveler who has visited all 177 countries in the world. We’ll unravel the future of travelling; plus, a product pop-up you won’t want to miss.

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Planning for an inclusive recovery

The inequitable impacts of the pandemic are well documented, but what we can do as marketers is not. Learn how to build a brand that is welcomed into people’s lives by earning their trust and upholding their values through Marketing with Purpose.

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