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Microsoft Advertising Blog

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Page 11 of results

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How zero-party data is changing trust and relevance in advertising

We’re finally at the point of building real trust, transparency, and relevance with zero-party data. Learn more about what zero-party data is and how to use it, as well as why you should include it in your advertising strategy to build trust into the future.

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Microsoft Advertising. Great relationships start here.

How propensity to purchase can accelerate advertising results

As work and life blend, there’s a new way to think about audience targeting. Explore our insights and get up to speed on the recent shifts in consumer behavior and privacy, which are creating permanent changes in how people engage with brands.

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An aerial view of fishing boats on the Cape Coast of Ghana moored on sandy shore while the aqua colored tide breaks near them.

The changing landscape of global travel

Alvaro Rojas, professional globetrotter and founder of Wanderreds, details his predictions for vaccinated traveler trends and gives insight into how travel advertisers can reach people looking for their next adventure.

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2021 holiday season: 6 moments that will mean more

This year, the holiday season will mean more togetherness, more commerce, and more revelry. Here are our predictions for the six moments that will mean more for consumers and how advertisers can help celebrants make it mean more this year.

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New chapters: Exploring life’s transitional moments

2020 was a transitional year for many people, and 2021 has brought corresponding new life moments. Planning a move, buying a car, refinancing — consumers are making changes. We’re here to help your business best reach them as they start their journeys.

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