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Microsoft Advertising Blog

Prince Bajracharya

Senior Program Manager, Microsoft Advertising

BLOG POSTS BY Prince Bajracharya

Page 2 of results

Work smart: Automate your tasks with Bing Ads Scripts

Are you spending too much time on repetitive tasks or common multi-step operations while managing your campaigns? The new Bing Ads Scripts beta feature can help by letting you manage your campaigns using simple JavaScript in a browser-based editor.

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Save time managing In-market Audiences in Bing Ads Editor

In-market audiences launched back in May, helping you leverage artificial intelligence (AI) to target curated lists of customers who have shown purchase intent signals within a particular category. With this Bing Ads Editor release, you can now create, modify, and delete your in-market audience associations and negative in-market audience associations in bulk.

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Remarketing exclusions in Bing Ads Editor

With Bing Ads Editor, you can associate specific remarketing lists to your ad groups so that you can deliver the right ad to the right customer. Now also take advantage of new negative remarketing lists to further refine your ad audience by excluding specific audiences to achieve higher ROI.

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Enhancements to targeting settings and Dimensions tab

Settings page has been improved to show ad performance reporting inline with your targeting settings, for location, device, and ad schedule. As well as the ability to make bid adjustment changes to your targeting settings in bulk. Dimensions tab has added new reporting filter options as well as the ability to customize your columns.

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