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Microsoft Advertising Blog

Nikki DeMare

Senior Program Manager, Analytics Strategy, Microsoft Advertising

BLOG POSTS BY Nikki DeMare

Page 4 of results

COVID-19 insights & trends (April 6 edition)

These are uncertain times and we recognize they create unexpected challenges for businesses of all sizes. We at Microsoft Advertising want to arm you with insights and knowledge to make informed decisions. (Updated weekly).

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Evolving consumer behavior in key verticals

The new normal of social distancing, travel restrictions, and business closures is altering consumer behavior. We’ve compiled some key industry trend highlights to consider as you plan to connect with customers during this unprecedented time.

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COVID-19 insights & trends

These are uncertain times and we recognize they create unexpected challenges for businesses of all sizes. We at Microsoft Advertising want to arm you with insights and knowledge to make informed decisions.

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The core building blocks of a high-performing data strategy

As a data-driven marketer, it’s easy to feel overwhelmed with the volume and variety of consumer data that’s available. Learn the strategies that high-performing marketers use to pull together the data they need to best engage and convert customers.

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The agency advantage in a data-driven world

With seismic shifts in consumer behaviors, agencies are under intense pressure to find a winning formula for success. The upside: we found that top marketers are leveraging agencies twice as much as marketers who are building their own capabilities.

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