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Microsoft Advertising Blog

Neha Mohan

Senior program manager, Microsoft, Shopping campaigns


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Create your omnichannel campaign with Local Inventory Ads

After a successful year-long pilot, we're pleased to bring you Local Inventory Ads. Online retailers can create an omnichannel presence to help drive more volume to their e-commerce sites and also have a positive impact on their physical locations.

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April – it’s all about Bing Shopping Campaigns

To help your business with easy setup, improved account maintenance, and the increased reach of Bing shopping campaigns, Bing ads is happy to announce a great line-up of new product features - Bing Merchant Center store creation with UET tags, Matching Product Count reporting, Product rejection notifications, and new ad experiences with Multiple Images .

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Back-to-school tips for Bing Shopping Campaigns

It’s almost back-to-school season, so don’t miss out on this great opportunity to get more retail traffic to your site. Learn the tips and tricks to get your Bing shopping campaigns ready with the latest feature rollouts – including new reporting functionality, Enhance CPC for BSC, the new Bing shopping experience, and Local Inventory Ads.

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Merchant Promotions – Promote your sales before searchers click your ads

We’re thrilled to announce that Merchant Promotions for Bing Shopping Campaigns is available in the U.S. With Merchant Promotions, you can grow ad engagement, provide shoppers with more information before they click, and help your ad stand out from your competition.

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April is all about product feeds!

Bing Ads has released several great features to help you improve your business through enhanced feed management and optimization for Bing Shopping Campaigns

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