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Microsoft Advertising Blog

Neha Garg

Principal Program Manager, Microsoft Advertising

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BLOG POSTS BY Neha Garg

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2021 in review: Ads safety in Microsoft Advertising

Microsoft Advertising saw an increased number of threats and attack patterns in 2021. Learn about the actions we took to ensure our ads and customers remained safe.

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Ad quality year in review 2020

At Microsoft Advertising, we're committed to delivering accurate and relevant information to our customers and protecting them from low-quality or harmful experiences. With 2021 underway, we share and reflect on security and safety successes in 2020.

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Parallel tracking enables a faster and safer user experience

To enable a fast, trustworthy, and reliable search experience, we’re happy to announce the global availability of parallel tracking. Parallel tracking will be required for all new accounts starting in June 2020, and later in the fall for existing accounts.

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Better tracking with final URL suffix and more custom parameters

In today’s digital era, consumer expectations of a fast, trustworthy and reliable online experience are high. To create a better experience, we’re rolling out parallel tracking, the final URL suffix, and increasing the available custom parameters.

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