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Microsoft Advertising Blog

Matt Mack

Analytical Lead, Microsoft Advertising

BLOG POSTS BY Matt Mack

Page 1 of results

Two women working with some handouts in a desk next to a laptop in an office.

Vertical tips for advertising in uncertain times

The COVID-19 epidemic has resulted in a persistent trend of economic uncertainty. You can increase your share of voice (SOV) and reach customers as rivals cut back. All verticals shared the same overarching theme: Consumers want to save.

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Retail holiday outlook: Apparel and Consumer Packaged Goods

Microsoft Advertising Insights took a deeper dive to forecast expectations on retail spending for two major sub-categories: Apparel and Consumer Packaged Goods. Expect large growth across these two categories in upcoming months.

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Consumer behavior shifts for a post-pandemic United States

Consumer behavior has shifted throughout the pandemic. Easing of lockdowns and vaccinations have made Americans excited for “normal” life. Learn what Microsoft Advertising predicts to trend, and the actions advertisers can take to optimize their campaigns.

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