August 24, 2022
5-minute read
The COVID-19 epidemic has resulted in a persistent trend of economic uncertainty. You can increase your share of voice (SOV) and reach customers as rivals cut back. All verticals shared the same overarching theme: Consumers want to save.
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June 23, 2022
5-minute read
With the pandemic affecting almost every vertical the last two years, Microsoft Advertising took a deep dive into three key categories: Auto, Finance, and Travel.
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November 08, 2021
5-minute read
Microsoft Advertising Insights took a deeper dive to forecast expectations on retail spending for two major sub-categories: Apparel and Consumer Packaged Goods. Expect large growth across these two categories in upcoming months.
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May 10, 2021
4-minute read
Consumer behavior has shifted throughout the pandemic. Easing of lockdowns and vaccinations have made Americans excited for “normal” life. Learn what Microsoft Advertising predicts to trend, and the actions advertisers can take to optimize their campaigns.
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