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Liz Walsh

Demand Quality PM


BLOG POSTS BY Liz Walsh

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Support Earth Day with Microsoft and Bing Ads

For Earth Day, Microsoft is exploring how our technologies, platforms and partners can protect biodiversity around the globe. WithBing and Bing Ads we’re taking steps to stop ecommerce growth of illegal wildlife trafficking. We’re excited to continue partnering with WWF and other Coalition members to prevent traffickers from profiting at the expense of some of the most vulnerable species.

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Ad Quality Year in Review 2016

We’ve got your back!! How Bing Ads fought against bad ads in 2016
Advertising provides immense value to users by helping them find information and services quickly while enabling many free online services. Thus, the scope, importance, and reach of online advertising continues to grow at a rapid pace. On the flip side, this also attracts plenty of bad actors who misuse the ecosystem for deceptive purposes ranging from malware downloads, phishing attacks, tech scams, counterfeit goods, adult content, scareware popups and many more – by pushing bad ads in front of users. Attacks via ads are becoming more commonplace, and this is an area that needs continuous vigilance.

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User Safety Policy Revision (Global)

User Safety is a core priority at Microsoft, which is why we are announcing a revision to our Bing Ads policy on the promotion of third party products and services: Bing Ads disallows the promotion of third party online technical support services to consumers because of serious quality issues that can impact end user safety. This policy change reflects Microsoft’s commitment to lead the industry in providing a safer experience for all of our end users, including populations most vulnerable to...

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