November 17, 2020
4-minute read
Microsoft Advertising asked online shoppers what their plans are this pandemic holiday season. Our research highlighted trends that should be considered when optimizing your campaigns. Learn about what we recommend to make this season a success.
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October 08, 2020
4-minute read
We teamed up with the Intent Lab Research Unit, a partnership between Performics and Northwestern University, to understand whether being relevant to what consumers “ask for” is enough?
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June 30, 2020
4-minute read
We conducted research to discover what trust means to consumers, especially the role it plays in driving purchase consideration and business value. Get insights on the opportunity trust creates for brands to develop an authentic relationship with consumers.
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May 20, 2020
4-minute read
Trust is pivotal between a brand and its consumers. It serves as the foundation for love and loyalty, which lead to purchase consideration. Learn about the trust curve, and consumer expectations that build the laddering effects of trust, love and loyalty.
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November 29, 2018
2-minute read
Our Bing Ads research team has joined with Performics and Northwestern University to help understand consumer intent by looking at the psychological motivations behind search query language, with a goal of helping customers optimize their advertising.
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