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Microsoft Advertising Blog

Kelli Kemery

Lead Market Researcher, Microsoft Advertising

BLOG POSTS BY Kelli Kemery

Page 1 of results

Travel searches take off: 4 Travel advertiser tips to use now

Consumer behavior has changed over the past year and is impacting the types of vacations that are planned. Those changes are showing up in our search data as well as in our own research. Get up to speed on new trends shaping the Travel industry.

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Research: Optimize your holiday campaigns now

Microsoft Advertising asked online shoppers what their plans are this pandemic holiday season. Our research highlighted trends that should be considered when optimizing your campaigns. Learn about what we recommend to make this season a success.

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Building business value through trust, love, and loyalty

We conducted research to discover what trust means to consumers, especially the role it plays in driving purchase consideration and business value. Get insights on the opportunity trust creates for brands to develop an authentic relationship with consumers.

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Maximizing purchase consideration through the trust curve

Trust is pivotal between a brand and its consumers. It serves as the foundation for love and loyalty, which lead to purchase consideration. Learn about the trust curve, and consumer expectations that build the laddering effects of trust, love and loyalty.

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