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We conducted research to discover what trust means to consumers, especially the role it plays in driving purchase consideration and business value. Get insights on the opportunity trust creates for brands to develop an authentic relationship with consumers.
Trust is pivotal between a brand and its consumers. It serves as the foundation for love and loyalty, which lead to purchase consideration. Learn about the trust curve, and consumer expectations that build the laddering effects of trust, love and loyalty.
Our Bing Ads research team has joined with Performics and Northwestern University to help understand consumer intent by looking at the psychological motivations behind search query language, with a goal of helping customers optimize their advertising.