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Microsoft Advertising Blog

Kelli Kemery

Lead Market Researcher, Microsoft Advertising

BLOG POSTS BY Kelli Kemery

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Research: Optimize your holiday campaigns now

Microsoft Advertising asked online shoppers what their plans are this pandemic holiday season. Our research highlighted trends that should be considered when optimizing your campaigns. Learn about what we recommend to make this season a success.

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Building business value through trust, love, and loyalty

We conducted research to discover what trust means to consumers, especially the role it plays in driving purchase consideration and business value. Get insights on the opportunity trust creates for brands to develop an authentic relationship with consumers.

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Maximizing purchase consideration through the trust curve

Trust is pivotal between a brand and its consumers. It serves as the foundation for love and loyalty, which lead to purchase consideration. Learn about the trust curve, and consumer expectations that build the laddering effects of trust, love and loyalty.

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Predict the consumer decision journey with linguistics

Our Bing Ads research team has joined with Performics and Northwestern University to help understand consumer intent by looking at the psychological motivations behind search query language, with a goal of helping customers optimize their advertising.

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