May 15, 2020
British Gas is Britain’s biggest energy provider, supplying gas and electricity to 12 million homes. Learn about how this utility company was able to improve its advertising efficiency and performance by using Responsive Search Ads powered by Microsoft AI.
February 08, 2015
The year that voice search finally breaks through? We’re several weeks into 2015 and some New Year’s resolutions have already failed spectacularly, the optimism of just a few weeks ago replaced with the grim reality of getting back to our normal...
July 12, 2014
Recently, I had the pleasure of presenting at the IAB Search Conference which, as always, was a fascinating deep-dive into the hot topics that the search industry is grappling with at the moment. This year there were presentations from Google (understanding consumer behaviour), Marin Software (PPC market trends), iProspect (making PPC hyper local), 7thingsmedia (repositioning affiliates in search), IgnitionOne (attribution) and DoubleClick (audience planning) along with two panel debates on the...
May 04, 2014
Changing seasons, changing mind-set After months of dreary British weather there is definitely evidence that summer is coming. Evenings are getting lighter, the sun is shining more often and heavy coats are gradually being stowed away for another...