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Microsoft Advertising Blog

Jackie Hoyt

Analytical Lead, Microsoft Advertising

BLOG POSTS BY Jackie Hoyt

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Back to school 2021: The return to in-person learning

Schools and colleges are expected to return to in-person learning for the upcoming academic year. We share some actionable online retail trends resulting from the influx in students. Learn how to reach these customers with Microsoft Advertising solutions.

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Downstream performance impact of Microsoft Audience Network ads

Microsoft Audience Ads (native ads) drive lifts in awareness, consideration, and conversion for advertisers across vertical industries. Read our research and recommendations that can improve your advertising performance.

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Making sense of the multi-channel retail consumer journey

Search engine marketing has become increasingly important as consumers have shifted more toward online shopping. Retailers need to understand their customers’ purchase decision journey to drive sales. Search and native advertising can help.

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Activating vertical trends on both search and native

Search query trends during COVID have provided invaluable insights into consumer behaviors and needs. Advertisers should not limit themselves by only activating search trends on search. Read more about how to extend the activation of search-based insights into native advertising.

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