May 25, 2023
In an industry-first collaboration, Microsoft Advertising and Roku connected the dots between TV streaming, search, and native advertising. Discover the results it had for Retail, Tech, and Travel advertisers.
July 26, 2021
Schools and colleges are expected to return to in-person learning for the upcoming academic year. We share some actionable online retail trends resulting from the influx in students. Learn how to reach these customers with Microsoft Advertising solutions.
April 12, 2021
Microsoft Audience Ads (native ads) drive lifts in awareness, consideration, and conversion for advertisers across vertical industries. Read our research and recommendations that can improve your advertising performance.
December 18, 2020
Search engine marketing has become increasingly important as consumers have shifted more toward online shopping. Retailers need to understand their customers’ purchase decision journey to drive sales. Search and native advertising can help.
July 22, 2020
Search query trends during COVID have provided invaluable insights into consumer behaviors and needs. Advertisers should not limit themselves by only activating search trends on search. Read more about how to extend the activation of search-based insights into native advertising.