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Microsoft Advertising Blog

Haily De La Cruz

Senior Program Manager, Microsoft Advertising

BLOG POSTS BY Haily De La Cruz

Page 3 of results

Automated bidding strategies: Target CPA and Maximize Conversions

Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.

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Improved bid adjustment controls for auto-bidding

All manual bid adjustments – such as location, remarketing, device, time of day, day of week, and demographic – will be used to inform our automated bidding decisions from now on. This was based on feedback customers provided shortly after the release of the Maximize Clicks bidding strategy, but will apply to all current and future bid strategies.

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Labels are now available on the Reports page

The Labels features launched on Bing Ads last month throughout the campaigns grid, Bing Ads Editor, and the APIs. And now we are making the feature available in the Reports page as well.

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