March 05, 2019
Maximize Clicks, the Bing Ads automated bidding strategy is available in all markets across the globe. With this bidding option, Bing Ads will adjust bids at auction-time in order to generate the most clicks to your campaign, within your set budget.
July 30, 2018
Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.